Gazpromneft Lubricants took part in Lifan Motors Rus Dealership Conference held this September in Moscow, where represented its new products as well as technical, engineering and marketing support programs for dealerships. At present, 28 Lifan dealerships have already made purchase agreements for G-Energy Premium Engine Oils.
Increasing potential of Lifan brand in Russia was emphasized during the Conference. The participants also discussed the interaction between Lifan dealerships and Lifan Motors Rus. Additionally, the attendees took a test drive of new Lifan 720 and Lifan 520, in which G-Energy oils had earlier proved their success.
Yin Mingshan Chairman of the Board of LIFAN Industrial Group gave a high estimate of partnership with Gazpromneft Lubricants in 2013 and expressed hope for success in extending the cooperation in marketing G-Energy oils.
“We have been supplying Lifan Motors Rus with our oils for the first fill since 2012. In 2013, we concluded a five-year partnership agreement for supplying Lifan dealerships and conducting joint marketing events. We practice individual approach to each customer and develop comprehensive service offer to improve our customer service, minimize costs and fatten the dealerships’ profits,” says Alexander Trukhan, General Director, Gazpromneft Lubricants.
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Founded in 1992, today LIFAN Industrial Group is on the list of China’s 500 leading private companies and among Forbes’ 100 largest Chinese enterprises. LIFAN products are exported to U.S., Canada, Mexico, France, Egypt, Ukraine and Kazakhstan. Since 2008 LIFAN has been selling its products in RSA, Venezuela, Peru, Kenya and Greece. LIFAN has been present in the Russian automotive market since 2007.
Lifan Motorsport Rus is the official representative office in Russia. Having opened its first Moscow dealership in May, 2012, the company now occupies leading position in the Russian market of Chinese cars. Among the company’s major tasks is the improvement of post-warranty and customer service quality.