Starting 2 September Gazpromneft Lubricants launches a new ad campaign for G-Energy premium engine oils series.
The commercial will be broadcast over national and regional TV channels and radio stations in Russia, Kazakhstan, Ukraine and Belarus. G-Energy ads will be posted to magazines and major web sources.
This fall, the campaign extends the ‘Adaptation to Any Situation’ theme that is focused on the main advantage of G-Energy brand: “Activating its special additives, G-Energy adapts to any engine mode.” The keynote of the ad created by Ogilvy&Mather, is the visual presentation of additives performance under extreme condition of racing.
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G-Energy is a premium engine oils brand produced by Gazpromneft Lubricants for modern European, U.S. and Japanese cars. The unique Adaptive Components Formula immediately activates its special agents and adapts G-Energy performance to any engine behavior. The products are manufactured at Gazpromneft Lubricants Italia S.p.A. (Bari).