G-Drive fuel and G-Energy engine oils, Gazprom Neft’s premium brands, won Effie/The Best Brand Award for the most successful product marketing and communications project.
Introduced in 2010, Gazprom Neft’s G-Drive fuel brand has already proved its advantages. Superior fuel characteristics increase car power and acceleration and give high engine protection. G-Energy premium engine oils range was represented the same year. Its unique Adaptive Components Formula (ACF) immediately activates special additives and enhances G-Energy performance to adapt it to any engine behavior.
In 2012, new ad campaigns were launched to promote G-Drive (Power Transformer) and G-Energy (Technology Steering) basing on motorsports theme. This choice was made with connection to Gazprom Neft’s international projects focused on supporting motorsports and Russian racers who take part in the world’s competitions.
“Recognition of our efforts in the promotion of G-Energy premium oil brand by the global professional association is very important for us. This year, in addition to our premium brand we have introduced, within Russia and foreign markets, our new Gazpromneft-branded engine oils series. Today we aim at making both Gazpromneft Lubricants’ oils brands recognized as the best achievement in high technology,” says Alexander Trukhan, General Director, Gazpromneft Lubricants.
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G-Drive is the next generation fuel distributed within Gazpromneft-branded filling stations. Gazprom Neft’s premium fuel contains special additives to increase engine efficiency up to 12% and acceleration by 1.8 sec. The product delivers professional protection of engine fuel system.
G-Energy is a premium engine oils brand produced by Gazpromneft Lubricants for modern cars, including energy conserving solutions and racing oils. The range consists of synthetic and semi-synthetic oils meeting the requirements of world’s leading automotive OEMs. The products are manufactured at Gazpromneft Lubricants Italia S.p.A. (Bari).
The EFFIE Awards are marketing communications awards given yearly to honor the most effective marketing communications projects. Russian national award The Best Brand is incorporated into EFFIE – the world’s most prestigious marketing and communications award given to the best of the best across 33 countries. EFFIE/THE BEST BRAND estimates Russian market projects basing on its worldwide practice. In 2011, the Award was given to Gazpromneft fuel stations brand.