28 March, Almaty, Kazakhstan – More than 30 lubricant distributors from Kazakhstan, Kirgizia, Uzbekistan, Tajikistan and Mongolia took part in Gazpromneft Lubricants’ Annual Distributors Conference.
The 2012 achievements were reported and new goals set for 2013 during the conference. Starting from 2013 the company focuses its efforts on strengthening ties with its distributors and introducing efficient marketing services.
Gazpromneft Lubricants’ aggregate share in Central Asia has reached 22% - the leading position in the region. The Conference participants shared the opinion that these results are the product of high expertise and concerted efforts of the Representative Office’s team. The launch of new Gazpromneft branded oils at the end of last year and growing success of G-Energy oils give new opportunities for growth of sales in the region as the demand for modern and affordable lubricants is rising here.
This year Gazpromneft Lubricants will further promote its high-tech products and now sets new goals of growth in the region. We will invest in development of strong competitive advantages: improve marketing services both for partners and the end-buyers and create the range of high-tech products to meet the growing demand in Central Asia.
“Since opening a Representative Office in Central Asia in 2011, Gazpromneft Lubricants has made a big leap forward in developing its distribution network. For less than two years we have structured and optimized our distribution system in Kazakhstan, launched the sales of packaged products both in B2B and B2C segments in Mongolia, Kirgizia and Tajikistan. This year, we are not only going to retain our strong position in the region – our team shares the ambitious plans to achieve even greater success here", says Alexander Trukhan, General Director for Sales at Gazpromneft Lubricants.