The away conference organized by Gazpromneft - Lubricants for the staff of the partner company Ghabbour Auto (leading manufacturer and supplier of Hyundai, Mazda, and Geely automobiles in North Africa and the Middle East) took place in Egypt.
The representatives of Hyundai, Mazda, and Geely service stations and also employees of Pan African Lubricants SAE, which is a subdivision of Ghabbour Auto and an exclusive distributor of Gazpromneft - Lubricants in Egypt, participated in the event.
The Gazpromneft - Lubricants’ development strategy of international business and the set of marketing activities for 2015-2016, including programs for premium segment products promotion, the expansion of engineer-technical services and also strong support in advertising, were presented to the partners at the conference.
The participants had a unique opportunity to cheer for the G-Energy Team (that was supported by Gazpromneft – Lubricants), which takes part in the World Cup Rally-Raid. Before the race start the partners had a chat with the pilot Vladimir Vasiliev and the co-driver Konstantin Zhiltsov who told them about their car and answered questions about the experience in using G-Energy oil in races.
“We actively develop supporting programs for our international partners as we see the real importance of such initiatives for building strong customer-oriented global business, – Gazpromneft - Lubricants General Director Alexander Trukhan noted. – We have a strategic agreement with Ghabbour Auto Group whereunder the quality distribution of Gazpromneft и G-Energy oils has been systematically developed since 2013 all over Egypt through B2B and B2C channels.”
The Gazpromneft - Lubricants company (Gazpromneft – Lubricants Ltd.)
is a subsidiary of Gazprom Neft for production and marketing of oils, greases, and service fluids. It was founded in November 2007. The company operates five manufacturing facilities located in Russia, Italy, and Serbia. The overall production volume is 500 thousand tons of high-quality oils, greases, and service fluids per year.
The management system of Gazpromneft – Lubricants and its production assets comply with the international requirements of ISO 9001, ISO 14001, ISO 16949, and OHSAS 18001. The company supplies products to DERWAYS Automobile Company, AVTOTOR (for General Motors and Hyundai vehicles), Mercedes Benz Trucks Vostok, KAMAZ, and GAZ. Among the industrial products consumers of Gazpromneft – Lubricants are Severstal, SIBUR, Gazprom, Evraz, MMK, and other major manufacturing facilities. The product range includes 470 items of oils and greases for all market sectors (more than 1,000 headings). The company holds a 14% share of the Russian lubricants market and also operates in the markets of the Mediterranean, the Balkans, Eastern and North Europe, and CIS.
operates in the market of Egypt since 1940. It is a leading manufacturer and supplier of Mazda, Hyundai, and Geely automobiles in North Africa and the Middle East. Also the company is a leading manufacturer and distributor of motorcycles and auto rickshaws Bajaj in the market of Egypt. The company owns the largest chain of after-sale service centers and showrooms. The biggest service center with 40 lifts serves about 120-150 cars daily. The company is a leader in passenger car sales with a market share of 30% in Egypt and collaborates with the world’s leading automotive brands, including Volvo, Mitsubishi, Marcopolo, Iveco Irisbus, Lassa, Yokohama, and Westlake.
The PHARAONS Rally is an international rally-raid which is a traditional stage of the F.I.A. World Cup of Cross Country rallies. The idea of holding such competitions belongs to Jean-Claude Morellet who is also known as «Fenouil» - multiple participant of Paris – Dakar Rally. The year of PHARAONS Rally foundation is considered to be 1982. Traditionally racers start and finish near the Great Pyramid of Giza and during the race they cross about 3000 kilometers through Sahara North-Eastern dunes. As in Dakar Rally it is allowed for motorcycles, SUVs, trucks, and quad bikes to take part in this competition.