Gazpromneft-Lubricants summed-up the results of the national annual incentive program G-Club Professional, featuring the participation of employees from partner technical service stations.
The program encompassed a series of measures, including the participants’ attendance of instructional courses, training sessions on the use of lubricants, and business seminars. Based on the results, all G-Club Professional trainees underwent final testing before being presented with the company’s certificate.
Special distinction was reserved for the best lubricant sellers within the technical service station channel, who were presented with cars. In the nominating category “racing for sales,” a BMW MINI Cooper was awarded for the highest volume of engine-oil purchases in the territory of the Russian Federation, while in the nominating category “racing for knowledge,” Lifan Smily cars were awarded to the first and second most-qualified technical specialists.
“We put a lot of effort and resources into creating a professional distributor network, because we understand: only qualified specialists can work with the premium-class products used in sophisticated equipment,” says Alexander Trukhan, General Director of Gazpromneft-Lubricants. “We’re expanding our incentive-and-training programs, because we understand that the future belongs to the systematic and professional approach to lubricant sales. This demonstrates our international experience; after all, in order to be competitive on today’s global market, it’s not enough just to make good products – you have to offer consumers the widest-possible array of services that guarantee the superior performance of their equipment.”
Gazpromneft-Lubricants (Gazpromneft-Lubricants Ltd.) is a subsidiary of Gazprom Neft specializing in the production and sale of oils, greases and technical fluids. Established in November 2007, Gazpromneft-Lubricants operates six production sites in Russia, Italy and Serbia. Total production volume amounts is 500,000 tons of high-quality oils, greases and technical fluids per year. The company’s product range features 500 different oils and greases in all market sectors (over 1,200 individual article names). The company’s products have earned the approvals of over 250 leading equipment manufacturers: BMW, Mercedes-Benz, Volkswagen, Volvo, Renault, General Motors, Cummins, MAN, ZF, KAMAZ, Avtovaz, Bosch Rexroth, and others. All in all, sales cover more than 60 countries worldwide.
G-Energy is Gazprom Neft’s premium brand of engine oils. G-Energy engine oils are designed for the latest European, American, and Japanese passenger vehicles. The unique adaptive technology ACF used in the oil provides enhanced performance characteristics depending on how the engine is used by activating the necessary additives as needed. In 2013, Gazpromneft-Lubricants was the first on the Russian market to issue a product range of G-Energy Racing 100% synthetic oils, developed for professional racecars and state-of-the-art sport cars. G-Energy Racing engine oils provide maximum protection against engine wear, and efficiently guard engine parts against the formation of deposits. They maintain their performance characteristics even under the peak-load conditions that are typical of racing.